Brewtown Rumble 2019

Here I am at the 5th Annual Brewtown Rumble on June 2nd, 2019. What’s the Brewtown Rumble, you ask?

The Brewtown Rumble is a ride-in vintage motorcycle show. It doesn’t matter the make, model or condition of the bike. It just matters that you ride it! Everyone is welcome – riders and motorcycle enthusiasts alike.
The Rumble also features live music, a pin-up show, vendors and food from some of Milwaukee’s best cafes, restaurants and food trucks.

Proceeds from the Rumble support the BUILD Moto Mentor Program. Come see the BUILD bikes in person, and see which team wins the BUILD Cup.

The sun is shining, ABATE of Wisconsin has a booth, there’s bikes, beer, food, and music. This is my third time attending the Rumble, and I have to admit I was a bit concerned by the bikes this year. Between years of Momma Tried and the Brewtown Rumble, I’ve already got pics of a lot of the bikes within riding/trailering distance of these Milwaukee events. I tried to take pictures of bikes that I haven’t shown before, but I make no promises.

As I mentioned, my main reason for being here was to help set up and work the ABATE of Wisconsin booth.

AbateBooth.jpg

We had a lot of traffic and conversation, but something was missing. The same thing that’s always missing: people under 50 signing up to be members. I continue to marvel about the degree to which everyone involved in motorcycling at all is now grappling with the question of how to create the next generation of riders. More on that in a minute, first I had to stop next door and say hi to my Indian Motorcycle friends.

 

Does Royal Enfield Get it and No One else Does?

Across the street was the Royal Enfield lot. The got themselves a lot of space this year and I had to go check it out.RoyalYard.jpg

I do not get Royal Enfield. They are 1-cylinder bikes that ride funky to me. Who’s their target demographic? Are these retro bikes? Hipster commuter bikes? Bikes for dedicated Anglophiles who can’t get behind Triumph? I walked over and talked to a young lady who turned out to be involved with brand management and marketing for Royal Enfield’s North American headquarters. Within moments it became clear that she could teach things to me and perhaps others in the ABATE of Wisconsin crew.

Since she’s awesome and willing to talk to us, I’m going out of my way not to out her. The bottom line is that Royal Enfield is killing it, growing sales year over year at a time when most brands are struggling to slow down the decline. What have they figured out?

Royal Enfield has a story to tell that’s different from Harley or Indian. I don’t want to fuck up paraphrasing it here, so I’ll save my interpretation of their story for another time after I’ve been able to do more research.

I asked my guide if there were… certain stereotypes that I could guess about RE buyers. Did they also have man-buns, anachronistic curly mustaches, and perhaps have an affinity for mechanical typewriters, Polaroid cameras, and bizarre IPAs? She cut me off “Yes, it’s OK to say it: hipster boys buy these bikes”. These are 1 cylinder bikes with plenty of space around the main components: you can learn to work on these bikes easily. Royal Enfield has “shop days” in dealerships where interested folks can show up on weekend mornings and learn how to wrench on their bikes from certified mechanics: more on this later.

Royal Enfields are also inexpensive: my guide claimed that every single RE bike was under $7,000 and here’s an additional kicker: she claimed the bikes are nearly always naked on the showroom floor. There is no bait-n-switch or upsell where you fall in love with a bike on the dealer floor only to find that the beauty you’ve been talking yourself into buying is sporting thousands of dollars of extra parts. What you see is what you get and they hand you a catalog to make it your own. My guide quoted figures that are all to familiar: Millenials and Gen Z have student loan debt and credit card debt. They are less likely to own homes and start families than their parents and grandparents; their economic outlook is decidedly pessimistic. Being able to get a new bike with a great warranty for under $7k? Royal Enfield may be exploiting a great market niche.

My guide seemed a little confused: maybe thought I was drunk, hitting on her, angling for a photo, or any of the other bullshit that women have to deal with at trade shows. I explained that I was with ABATE of Wisconsin and that the question of reaching younger riders was something of an existential issue for us. I said I would really appreciate it if she had any advice for us.

ABATE of Wisconsin marketing badass Doris was primarily responsible for our being at The Rumble this day, I went back to her and said “You need to meet this individual.” Doris talked to her and this could be the beginning of a beautiful friendship: again, I don’t want to “out” anyone but this was a very productive day and I’m grateful.

So what?

When I come to events like this, I’m always energized. I try to figure out how to put into words whatever it is about this motorcycle culture that so captivates us. Those of us who are “into it” often wind up being really into it. It becomes less a thing we do and more who we are. I believe it’s less about the self reliance of wrenching on your own bike, and less about an excuse to drink beer and look at tatooed young people while a loud, obnoxious band plays.

I will talk more about this in the near future, but I believe the Fellowship of Those Who Balance on Two Wheels is simply a strong connection and shared experience, and we have reached a point in American history where those things are rare. No one at work understands why I’d want to ride from Milwaukee to Idaho – at the Brewtown Rumble I can talk to any random person in the crowd and they’ve either done a ride like that, plan to do a ride like that, or wish their knees were healthy enough to do a ride like that. If I talk about wanting to buy an offroad bike so that I can just leave the road, enter a national park, and truly disappear: every single person I talk to at least understands why even if it’s not “for them”.

It’s good to be among one’s people. It’s good to have people, to have a tribe. I used to have trouble making friends, and by most practical definitions I still do. But I do have people. Thanks to technology, I can enter the Internet and come out the other end with a group of fun bikers at a bizarre alien-themed bar in Campbellsport, WI 120 miles from home where the locals at the bar just down the road warned us to only drink from bottles and cans because “Those alien weirdos don’t do their dishes very well”. Me, a guy with all the social skills of a potted plant, could have burgers with Good People™ every single day of the week both during and after riding season. All because there’s something special about this motorcycle culture. Going to an event like the Brewtown Rumble is like a more intense version of “the wave” you get from another biker rolling past you. You are surrounded by your people, and that’s a good thing.

Maybe I’m full of shit. As the creator of This Motorcycle Life points out, there’s a would-be philosopher underneath nearly every motorcycle helmet. Maybe someone else has already said it better.

Of course, it’s a ride-in show and it’s always about the bikes. I don’t think I have taken pics of any of these bikes before, but I also didn’t go back and check.

 

Mama Tried 2019

It’s hard to believe that two years ago it was more than warm enough to ride to Mama Tried in February. Really, that’s what makes this part of the year in Wisconsin so difficult for me: I’m constantly staring at the extended weather forecast because we could thaw out any day now.

I don’t have a lot to say this year that I didn’t say about the 2018 show. I had various dad duties on Saturday, or I might have gone to the Chicago Motorcycle Show instead.

I did not spring for a press pass this year, so it was cell phone camera only, and I took some monumentally shitty pictures this year. Some people did ride through the snow, good on you guys.

Anyway here’s some bikes.

 

Tomahawk Fall Ride 2018

On the morning of Saturday, September 15th, 2018 my buddy Corvus and I headed to the Tomahawk Fall Veterans Ride & Rally in Northern Wisconsin.

This event is well known in Wisconsin, but I had avoided this event for years. Firstly: big rallys are not precisely my thing. I ride to be mindful, to think, to smell the world anew with no metal cage in between. To be quiet, to see stars. 4,000 bikers descending on a town that’s home to 3,000 permanent residents is not my usual thing. I had also avoided the event because my Wisconsinites consider the event to mark the end of the riding season. This seems pretty lazy to me: warm weather is brief and precious in Wisconsin, but I also have leather chaps, heated gear, and a touring bike with a fairing. I don’t put the bike away until there’s salt and ice on the roads.

I needed to get away, and to see if there was any chance I’d enjoy the bigger rallies like Sturgis or Daytona Bike Week. So I gave Tomahawk a try and the most popular way to do it seemed to be camping at Bubba’s Big Party.

We Rode Up

Many states suffer from being identified primarily based on a small number of well known areas. New York state is known for New York City, yet get out into the country away from Manhattan and you are in a different universe. So it is with Wisconsin: I’ve lived here for more than 20 years and I think of this state as Milwaukee and Madison and maybe Port Washington. Riding through the North Woods in September, though, I am reminded that less than 200 miles from home lies a world of pine forests, hundreds of lakes, and close-knit tiny towns. Were you to parachute blindfolded into the woods surrounding Tomahawk you’d be forgiven if you guessed you were in Northern Canada, Iowa, or really any remote area.

As we ride North away from Lake Michigan where it’s just slightly cooler during the day (and much cooler at night) the trees have just started turning. Every shoreline is a postcard, or at least a Leinenkugel’s commercial. When I think about buying land to wait out the Zombie Apocalypse (which is totally going to happen), I always think about something a little warmer like Kentucky or North Carolina. Maybe I need to give WI a chance.

Bubba’s Big Party

We arrived at Bubba’s campground and it was an unseasonably warm 90 degrees. Once we found out where to buy wristbands for the party and camping it only took us a few minutes to set up camp. Bubba’s campground is 180 acres and we went to the very outskirts of what was already populated. It may look like we’re camping in the middle of nowhere, but over my shoulder is at least 80 acres of tents and campers of all sizes.

I have slightly augmented my camping gear since I last went motorcycle camping. I have added a Thermacell setup and a heavy tarp. The 20mil 6’x8′ tarp is meant to both cover my tent & sleeping back on the bike but also serve as extra protection above or below in a real rain storm. The thermacell setup is a butane + neurotoxin setup that keeps mosquitoes away from you in a 15′ sphere but is not food safe since it’s blasting chemicals into the air. A 20mil tarp is pretty thick and does not fold easily but after a couple of tries I got my tent and sleeping bag neatly wrapped up in it. Add some Rock Straps to that and my bagger became a camper no problem.

TarpRockStraps
I can’t say enough good about Rock Straps, and man am I spoiled by the amount of bag storage in my Victory Cross Country.

CampSite

Riding Around

Anyone who’s ever ridden with me knows I’m likely to get us lost. I ride to lose myself which is both a good and a bad thing. Good: sometimes we accidentally find cool shit. Bad: I space out, I miss turns, and with no visual GPS I generally make a mess of things. I had a chance to consider the performance of Corvus’ new 2019 Ultra Limited with the new 114ci Milwaukee Eight in it. Damn, I need to ride one. We sat down at a bar half an hour away in some random direction (West?) and after hanging out a while decided it was time for food.

LaRosas
A bar… somewhere…

We sat down at The Thirsty Giraffe because we’d passed it before and “Ribs, broasted chicken, and prime rib” sounded really good. You can also tell from the road that it’s on a little lake and there was seating out back. Northern Wisconsin in September can really be amazing.

ThirstyGiraffeFront

BackofThirstyGiraffe
The view from the back deck of The Thirsty Giraffe.

We had a great meal here, especially the broasted chicken with mashed potatoes and gravy. After a meal we checked out the vendors on site at Bubba’s, but I wanted a patch and they were out, so we headed downtown…

Downtown

Having mostly done research online and word of mouth, I thought Bubbas party was the Tomahawk rally. Uhm, no. There are plenty of private parties during this event, and by all accounts the private parties are the way to stay, but the rally proper is downtown. If you’ve seen one Midwest Rally I suppose you’ve seen them all, but I never get tired of rows of bikes and live music. You can’t beat Northern Wisconsin prices either. Where else can you get get two cans of beer for $5 ?

If you’ve read anything I’ve written before, you know I try to collect a patch from every trip away from home. It took looking at quite a few vendors to find a Tomahawk 2018 patch and luckily they were also sewing them on there, so I didn’t need to do a drunken sewing job. Corvis decided he was going to start sewing memories on his vest that night. Despite being a life-long biker, he threaded his first mementos on that night.

Back to Bubba’s

We parked the bikes at the campground and headed to Bubba’s big tent. My music tastes are all over the place but I love live music so I had pre-determined I was going to have a good time at this party despite not being familiar with the bands (or so I thought).

The highlight of the night was a group called Little Texas. They were tearing it up, putting on a great old school country/rock show. When the lead singer said “Ok, now we’re going to play this song that was one of our first hits…” they rolled into something I somehow recognized. Sure enough, “What Might Have Been” is a song I grew up with. Wow! Just like you sometimes stumble onto a great watering hole when you get lost on the bike, I went to Tomahawk and stumbled onto a childhood memory from growing up in the South and absorbing my parents’ country music radio station. There was actually another band after Little Texas, and not that they weren’t good performers, but man it had to suck following this act.

I don’t put my bike away after the Tomahawk Fall Ride as many Wisconsinites do, but I’ll make this weekend every year I can swing it.

Heading Home

Since there were bikes coming and going at all hours of the night and I had a dozen cheap/watery beers I naturally didn’t sleep for shit since I was either woken up by baffles or pissing in the woods all night. We packed up fairly early and rode the 200-odd miles home. I came away with a new appreciation for the state I live in, and I got very nostalgic looking at the back of my vest at the Tomahawk 2018 patch I’d had sewed on the night before. I started riding in the late 90’s but I’ve only been collecting patches for a few years; I look at this vest and realize “Holy shit, that’s a lot of fun.” Each patch is a memory that helps me through the cold Wisconsin winters. I’ve got it good, and if things keep going on as they have been I’ll be able to look back and not be ashamed that my life lacked adventure. Get out there and get after it.

VestTomahawk2018

Harley Davidson “More Roads” Announcement

HarleyPanAmerica

Click to watch the video.

Let’s get this out of the way up front: One thousand times yes!

When the Milwaukee Eight debuted last year, one of the lead engineer’s comments was that it was “Like operating on the pope“, referring to the balance of preserving heritage while making incremental improvements. That really stuck in my craw. They left in things that the old schoolers wanted that are not present in the Victory/Indian/Yamaha/Honda motorcycles that are nibbling into their market share. Disadvantages they could easily engineer out if they chose to do so. In my personal experience, the people who didn’t like the new engine were overwhelmingly grey-beards who are not likely to ever buy a new bagger again. Why was Harley listening to people who just weren’t real customers anymore? Are apparel sales more important that the next generation of riders?

Here we see some seriously bold moves from The Motor Company. Yes, the Livewire was previously announced. But we’re adding to it an off road adventure bike! A liquid cooled engine! An engine with small enough displacement to be competitive in markets where even $6k is too much for a new bike.

I have often said that if I had more time for yet another hobby and more riding I’d want an off road adventure bike. The freedom of the open road that I love so much has made me curious about the freedom of the “No road needed just fucking go that-a-way into the forest” kind of adventure and I’m extremely curious to see what the Pan America ends up looking like as a production model.

Revzilla also has a great write up.

It’s possible, even likely, that I don’t wind up buying any of these new bikes. What are the improvements to touring bikes they are teasing? That’s more likely to be my bag(ger). Still, it puts a big smile on my face to see Harley truly getting after it. This looks like a company jumping into the future. Let’s see some shipping models.

Brewtown Rumble 2018

On Sunday, June 3rd, the Roadrunner attended the 4th annual Brewtown Rumble in Milwaukee, WI.

The Brewtown Rumble is a ride-in vintage motorcycle show. It doesn’t matter the make, model or condition of the bike. It just matters that you ride it! Everyone is welcome – riders and motorcycle enthusiasts alike.
The Rumble also features live music, a pin-up show, vendors and food from some of Milwaukee’s best cafes, restaurants and food trucks.

This is the type of event that’s just good for the soul. It’s been a shitty winter, and while I’m already 1400miles into the riding season, it still feels like I’m shaking frostbite off. It was a great day, and I got there early to help set up the Abate of Wisconsin booth. Last year this even was up in Pabst Park which is a fine outdoor venue and very “Milwaukee”, but moving to South 5th Street this year was a fine move. In terms of a home base, you could do a lot worse than the Fuel Cafe in Walker’s Point.

 

In addition to all the vendors and bikes, I found a new friend here today: God’s Outlaw. These guys were playing covers of Johnny Cash, David Allen Coe, and Hank Jr – and they sounded good. It sucks going on at 11:45 during a bike show that started at 11, so they didn’t have much of an audience but I’m keeping my eye on these guys. Check their music out on Amazon. Every song these guys played is in my playlist when I’m on my bagger.

Maker:L,Date:2017-8-26,Ver:5,Lens:Kan03,Act:Kan02,E-Y

I ran into a lot of people I knew, and have ridden with, and that’s an odd feeling. It’s good to have people, to feel like a part of a group. To feel you have something to contribute to a group. As someone who’s been a barely-social-outcast-weirdo his entire life (even among bikers, already a fringe group) it’s beyond strange to run into people I know at an event with thousands of people and hear “Hey, Roadrunner!” randomly while I’m taking pictures. There is a lesson here that I’ll write about more in the future: if you show up, and you do the things, and you’re not an asshole, you will become part of communities.

There’s not too much else to say about events like this. It’s all about the bikes, isn’t it? So many of these bikes are obviously labors of love: carefully maintained machines caressed into staying alive by people who cared. Maybe it’s been their machine for decades, or maybe they have a romantic connection to an engine that’s as old as they are, or maybe they bought a bike from an era they grew up watching racers on.

Maybe it’s just a big smile riding down the road on something that no one else has anything like. Here’s to you, vintage riders! Cheers to the organizers of the Brewtown Rumble for making my day on a Sunday in early June.