Harley Davidson “More Roads” Announcement

HarleyPanAmerica

Click to watch the video.

Let’s get this out of the way up front: One thousand times yes!

When the Milwaukee Eight debuted last year, one of the lead engineer’s comments was that it was “Like operating on the pope“, referring to the balance of preserving heritage while making incremental improvements. That really stuck in my craw. They left in things that the old schoolers wanted that are not present in the Victory/Indian/Yamaha/Honda motorcycles that are nibbling into their market share. Disadvantages they could easily engineer out if they chose to do so. In my personal experience, the people who didn’t like the new engine were overwhelmingly grey-beards who are not likely to ever buy a new bagger again. Why was Harley listening to people who just weren’t real customers anymore? Are apparel sales more important that the next generation of riders?

Here we see some seriously bold moves from The Motor Company. Yes, the Livewire was previously announced. But we’re adding to it an off road adventure bike! A liquid cooled engine! An engine with small enough displacement to be competitive in markets where even $6k is too much for a new bike.

I have often said that if I had more time for yet another hobby and more riding I’d want an off road adventure bike. The freedom of the open road that I love so much has made me curious about the freedom of the “No road needed just fucking go that-a-way into the forest” kind of adventure and I’m extremely curious to see what the Pan America ends up looking like as a production model.

Revzilla also has a great write up.

It’s possible, even likely, that I don’t wind up buying any of these new bikes. What are the improvements to touring bikes they are teasing? That’s more likely to be my bag(ger). Still, it puts a big smile on my face to see Harley truly getting after it. This looks like a company jumping into the future. Let’s see some shipping models.

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