I Hate the Word “Content”

There was a brief moment where I thought maybe the next chapter in my life might be making videos of all the amazing motorcycle roads in America: how to get to them, where to stay, where to eat, and the glory of the roads themselves. Then, I made two discoveries that greatly attenuated this idea. One was Adam Sandoval: no way what I could do with my yearly vacation would compete with what he had done. The second was the fact that I hate setting up shots and editing video. I love talking, pontificating, philosophising, but it turns out I actually hate the core part of moto-vlogging. I do some small amount of video editing, but it turns out that this turns one of my favorite things into just a goddamned job.

I have a GoPro 13 Black and I capture some moments for friends and family whether it be ADV, scuba diving, or random camping shenanigans. I watch a lot of motorcycle-focused Youtubers though: Shade Tree Surgeon, Dork in the road, Ride to Food, Her Two Wheels, Off She Goes, Just G Kue, Doodle on a Motorcycle, Kidmoto22, MotoState Podcast, Whit Meza, Rever, RIDE Adventures, DanDan the Fireman, Meghan Stark, Lowbrowcustoms, Real Riders Ride, RevZilla, Klim, and others.
Jesus, just the thought of actually properly linking to each one of those channels reminds me of why I don’t produce motorcycle content.

Ugh, and there’s that word, “content”.

I have seen a number of Youtubers who ask the audience what kind of content we, the watchers, would like to consume. These words make me think of a nest of baby birds. Momma flies to the nest, and the baby birds open their mouths for momma to regurgitate whatever directly into their mouths. I went out and got this, now let me vomit this into your face. Motorcycle riding, ADV riding, scuba diving, camping, any kind of adventure travel: these are sacred things to me, the things that I wade through corporate America and 401ks to get to. When someone reduces this to “I will create the content, and you will consume the content”, it makes me sick just a little bit.

You’re on Youtube, with 300,000 subscribers, making cool videos for me to watch. You need money to do this full time. You work with companies who sponsor you. I get all that: just don’t reduce this to yet another transactional interaction. Riding across, discovering a cool restaurant in a small town, camping, seeing amazing sights: these are sacred experiences.